Les Kelly fights on...
Should Photo Indexing Be By Invitation?
Advance Notes
: Photographer Les Kelly is on a mission. In 1998, a search engine called, Arriba Soft Inc., was displaying 35 of his images of the California gold rush country without his consent. As a result, he sued Arriba Soft Inc., for copyright infringement. Because of this experience, Les has made a concerted effort to alert the photography community about a potential crisis: What if a search engine, using web crawler technology, were allowed to legally exhibit any photos it found on the web? With the backing of photography and graphic arts organizations, he took his case to court. Our PhotoStockNotes reporter brings us up to date on Les Kelly's undertaking.
PSN: When did search engines start collecting images from the Web and placing them in image libraries?
LK: Images were first indexed by text-based search engines in October 1998.
The first was Alta Vista's Photo Finder. Its launch was met with an outcry world-wide from photographers and graphic artists who did not want their images displayed.
PSN: What was Alta Vista's response?
LK: Alta Vista made some changes, to include automatic removal, and direct connection to the front page of the website.
PSN: Your court battle has been against Arriba Soft, Inc. Give us some background on that search engine.
LK: Arriba Soft Inc.launched its service in November 1998, the Arriba Vista Image Searcher, which was tied to its Arriba Express software which allowed the download and manipulation of images. The Arriba Packet Rat, the Arriba Soft robot, was not programmed to honor robots.txt. It gathered more than 6 million images from the Net in this manner, in what it called mining an "embarrassment of riches."
PSN: How was it going to profit by this?
LK: It was quite clear that the Arriba Vista Image Searcher's entire purpose was to serve as a database for users of the Arriba Express software. Arriba Soft bragged that it expected to generate sales of US$149 million of its new software in the first year.
PSN: But wouldn't this be illegal?
LK: Yes. This business model is commercial exploitation of copyrighted images and completely illegal per USC17 and the Digital Millennium Copyright Act. According to an interview in the October 1997 edition of Chicago Software Newspaper, Michael J. Lyons, Founder and former Chairman of the Board, Arriba Soft, Inc., stated, in part, about his four "successful" career startup operations, when bragging about Arriba Soft's launch: "I'm as pumped up today as I was when I started my first company because the Net has created a whole new world and the cowboys are back. It is the entrepreneurs who dominate that world right now." Lyons' Arriba Vista Image Searcher was met worldwide with complaints about his business model because it deep-linked the images, framed with his own website's advertising, completely out of context with the intent of the owner's of the copyrighted and copyright registered images of the owners.
PSN: How did the stock photography community react ?
LK: Thousands of photographers and artists complained directly to Arriba
Soft, Inc., and made their voices heard in chat groups. It was in this context and setting that I filed my lawsuit, Kelly v Arriba Soft, Inc., in April 1999, after Arriba Soft refused to settle for their vicarious copyright infringement.
PSN: How did the case turn out?
LK: Judge Taylor ruled against my filing based not on the issues outlined above but based on the "established importance of search engines." It is unfortunate that all of his history of the case has been overlooked by those who are new to the issue!
PSN: Did you appeal?
LK: Yes, to the Ninth Court of Appeals.
PSN: What ever happened to Michael J. Lyons ?
LK: Less than four years later, ousted out of his corporate digs in
Illinois, California and New York, and after operating from his home in
Elmhurst, IL, as a one-man business, Lyons recently sold his database of images to Sorceron, Inc, because he was not able to create a viable business from his theft of images. Sorceron's plans are currently unknown but likely on hold pending the decision by the Ninth Circuit of Appeals in my case of Kelly v Arriba Soft, Inc.
PSN: What are you going to stress in your appeal?
LK: I am concerned about the intent and purpose of image search engines. I believe that their indexing should be by invitation only or by licensing agreements only. This is the way it works in the real world outside the Internet. There is no reason why the rules should be any different on the Internet.
PSN: Are you the only voice out there asking that the courts take a hard look at how image displays on image search engines are detrimental to photographers and graphic artists?
LK: Many people think that I am the only person ever to raise concerns about
image search engines and image displays at the text based search engines. Alta Vista buckled under pressure and made significant operational changes in 1998 because of widespread and highly publicized complaints.
PSN: What effect did your lawsuit have on Arriba Soft?
LK: Arriba Soft, Inc., dumped the Arriba Vista Image Searcher, based on the large amount of criticism it received and from my lawsuit. It changed its corporate identity and its image search engine to Ditto.com in July 1999 to further distance its vicarious past and moved through at least three more business models prior to going out of business. Also, Scour.Net dropped out more than a year ago when it was faced with a lawsuit for its Napster-like operations.
PSN: Have similar search engines come along?
LK: Yes. A second image search engine which started in February 2001, Diggit!
Image Searcher, dropped out in August 2001 when it became apparent that its purpose for gathering 12.7 million images was solely to offer a "demonstration project" of its new software, again, commercial exploitation of copyrighted material. PicSearch, based in Sweden, is the third and the latest image search engine to start up. It is still in a
"testing" mode. Even though it hasn't included advertising in its operation, it is actively seeking to sell its database use to other search engines and again, its use becomes vicarious by holding up the images of others for use for which it doesn't have permission.
PSN: Are you the only person, so far, to file a lawsuit of this nature?
LK: Yes, I am the only person to file a lawsuit against an image search engine. It takes about $50,000 to start a lawsuit, even more to finish it. These are numbers that are too expensive for the average photographer and graphic artist to finance.
PSN: The photography community must be thankful that you have taken this on your shoulders. Have you gotten any help?
LK: Yes. I am not alone in my efforts. Far, far from it! Hundreds of thousands of photographers, graphic artists, illustrators and writers have joined with me.
PSN: Have you gotten financial support?
LK: Yes. I have received financial support from the American Society for Media Photographers and the Graphic Artists Guild. My appeal to the Ninth Circuit Court of Appeals was sponsored by the American Society for Media Photographers and amici curiae briefs were filed by major organizations with a strong interest in the protection of copyrighted material placed on the Internet; Graphic Artists Guild, The Author’s Guild, Inc, North American Nature Photography Association, National Music Publishers'
Association, The Harry Fox Agency, Inc., American Institute of Graphic
Arts, American Society of Journalists and Authors, Visual Artists and
Galleries Association, Inc., The National Writers Union, The Picture
Agency Council of America, The Association of Medical Illustrators, and
The Society of Illustrators.
PSN: There are thousands of photographers, amateur and professionals alike, who would love to have their photography displayed on the Internet for both commercial and personal reasons. If your lawsuit were successful, wouldn't it put a chill on the free flow of images, much like it did with music with the dismantling of Napster ?
LK: I do not subscribe to the idea that Napster has generated a positive response to use of music on the Net. Napster created the largest database of stolen music on the Net and, when slapped with court action, fought back by claiming that they really didn't do it. The world is still waiting for the penalties to be levied and creation of a "legal" Napster. In the meantime, Napster has spawned copycats world-wide and has threatened the spread of copyright theft.
PSN: Wouldn't your lawsuit discourage Internet entrepreneurs who plan to offer websites that display images and/or text?
LK: I do not believe that protection of copyrighted images, graphics and text, would put a chill on Internet search engine entrepreneurs who seek to place text and photos found on the Internet. It would create an environment which would offer protections for both text and images.
PSN: Stock photographers like to display their photos on the Web so that potential clients can see them for possible licensing. Wouldn't this harm their possibilities to make sales?
LK: Most photographers with whom I am familiar place their images on their websites in a specific context other than direct sales of the specific images. My own are placed with text in my websites to help publicize and sell my books, not to sell individual images. I am not aware of a large number of photographers who make their livelihood selling their images on the Net.
PSN: You've come a long way with your fight to prevent unlawful use of photographers' and graphic artists' images on the web. Will it soon be over?
LK: What was begun in Kelly v Arriba Soft, Inc., was not the desired outcome by any means. My case was filed because a new, rogue (remember the cowboy comment from Lyons?) image search engine aggregated some 6 million images as a royalty free
database for the purchasers of its proprietary software which it projected would generate $149 million for the owners of Arriba Soft, Inc., and not a penny for the owners of the material. It was Judge Taylor who "hijacked" my case from a simple copyright infringement case, albeit the first ever lawsuit against an image search engine, and turned
it into a "fair use" case of thumbnails because of his desire not to harm the emergence of new businesses involved with search functions. At this time, I am awaiting the outcome of Kelly v Arriba Soft, Inc., with an expected decision in mid Spring 2002. In the meantime, I have just filed my third lawsuit against copyright infringement discovered on
the Net. It is about text rather than images. Details can be found at http://netcopyrightlaw.com
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The Web, According to Les Kelly…
The Future of Photo Distribution
Les Kelly, photographer, author, and activist, has been battling the search engine industry for several years, claiming that search engines that display photographers’ images in their massive databases are doing this illegally and shouldn’t be displaying photos on the Web unless they receive permission from the individual photographers.
I believe we would all agree that if search engines are making profits from photos that that they put on display, then the search engines should share those profits with the photographers.
The search engine people retort, "We're not making profits from your pictures. Heck, we are giving you photographers free publicity. You should be paying us! When was the last time someone provided you with a free exhibit of your work?"
Kelly answers them by saying that since the search engines solicit advertising, the displays of photos are profitable for them because the images attract more visitors, which in turn attracts more advertisers.
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"If the search engines are making profits from individual photos, then they should
share those profits with the photographers…"
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All of this will be decided, one day, in the courts. (For details about Kelly's appeal of the court ruling against his initial suit, "Kelly vs. Arriba Soft":
http://www.photosource.com/photoaim/kelly.html ). Kelly and his attorney, Steven Krongold, continue to swim upstream through increasing complications as the Internet swells to a size few of us would have ever imagined. Today, for example, there are more than 1,600,000,000 websites.WHAT IF THEY WIN?
Let’s say that Kelly, and the photographer and graphic groups that support him, win the court battle. Photos would no longer be available in this manner for photo research (or for 'stealing'). What would that mean to those photographers who prefer to see their images displayed, in the spirit of free enterprise, on the various search engine sites? Kelly proposes that the search engines get permission first before displaying an image, and be allowed to display either by invitation only or by licensing agreements only. This would certainly cramp the efforts of researchers, who generally experience no such restrictions on material in their text research projects. Some photographers already are threatening to remove their images from the Web if the search engines prevail in the suit.
If, as is currently the case, Pete Turner (http://www.peteturner.com), Jay Maisel (
www.jaymaisel.com), and Arnold Newman (www.arnoldnewman.com) feel disposed to display their photography on the Web, with no restrictions other than to register (free) to see samples of their work, they must see the benefit of the widespread promotion the Internet can give their images.If it transpires that we do need stringent laws to protect us from image thievery (which is not likely, in my opinion), we know that Bill Gates (Corbis) and Mark Getty (Getty Images) would be jumping in to be part of the battle.
The baby is going out with the bath water if Kelly wins his appeal. In contrast, if he loses the appeal, the free-flow of information will be allowed to prevail. And in the meantime, as the general public becomes increasingly educated as to the penalties involved in copyright infringement, both opinions will survive.
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"...The search engines should be required to give either the photographer's
credit line or the source website for each photo, with an overall warning about
unauthorized use of copyrighted photos..."
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We stock photographers will enjoy the promotional advantage of search engines displaying our images, the only caveat being that the search engines be required to give either the photographer's credit line or the source website for each photo, with an overall warning about unauthorized use of copyrighted photos. Photographers' copyright attorneys would take violators to court.
It's important to note that Kelly is not a stock photographer. He is a commercial assignment photographer, and perhaps doesn't have a complete understanding of the stock photography world and facets of the marketing of stock photos. For example, in the accompanying interview (see page 2, column 2), he states, "I am not aware of a large number of photographers who make their livelihood selling their images on the Net."
Photos, in the Information Age, are bytes of information. Kelly's position translates to restricting the free flow of information, and especially at this time, seems somehow out-of-date, even inappropriate, given the entrepreneurial spirit of the Internet.
In my experience in the stock photo field, neither image viewers nor image borrowers are out to steal from authors and photographers. And except for rare exceptions, crime, usually, doesn’t pay. Especially if it’s out on the Internet where all can see it happening.
There's an interesting parallel that has surfaced in connection with Kelly's efforts, that seems germane here. If someone makes a photocopy of a copyrighted newspaper article and sends it to a business associate, does that denote copyright infringement? Certainly not. It's "fair use." The New York Times website states, for example, "All materials contained on this site are protected by United States Copyright Law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of The New York Times Company. However, you may download material from The New York Times on the Web (one machine readable copy and one print copy per page) for your personal, noncommercial use only."
Now here’s the connection: In my e-mail, today, as a newsletter publisher, I received from the Kelly organization a substantial PDF file copy of a New York Times newsarticle outlining the Kelly vs. Arriba Soft court case dilemma. A copyright statement, "Copyright 2001 The New York Times Company," was displayed at the end of the article I received. I saw nowhere anything that referred to "Used With Permission." The beginning of the article does encourage readers to "E-mail this article." But it seems this would be restricted to one copy, as per the Times Copyright statement quoted above. Because Les Kelly stands to receive a significant award for damages as a result of vicarious infringement in this case, it could be construed he is using copyrighted material for influence and promotion purposes.
Question: Was the Kelly organization in this instance practicing the same "benign" infringement action that Kelly is warning against (i.e. fearing that search engine photo displays would give rise to an explosion of illegal "borrowing" of images)? Well, I don’t think so. I think Kelly felt the free flow of information about his upcoming appeals case was important to distribute to news organizations such as ours. But it does pose a paradox.
I point this out because it’s important to separate copyright thievery from beneficial broadcasting of information. And that includes newspaper articles as well as photos. Is Kelly's suit asking us to return to the last century, where it was predominantly only "well-known" photographers who could enjoy substantial promotion of their photography because of their recognized "name"?
Although the middle ground has not yet been discovered, there should be a way to continue to promote and disseminate our photographs on the Internet and yet be protected from those who might profit from them illegally. I don’t think cutting the whole tree down because someone might steal some of the apples is the right way to go about it. -RE
Rohn Engh is director of PhotoSource International and publisher of PhotoStockNotes. Pine Lake Farm, 1910 35th Road, Osceola, WI 54020 USA Email: info@photosource.com Fax: 1 715 248 7394
Website:
www.photosource.com
For more information about Les Kelly, his attorneys, and organizations supporting his position: http://www.photosource.com/photoaim/kelly.html
For background information on the "Kelly vs Arriba Soft" case reported by PhotoSource International, go to the PSI Home Page and at the "Search" slot, type in "Les Kelly" (use quotes for your search) -Ed. > http://www.photosource.com <