Bob Hollowell

ASSIGNMENT & STOCK PHOTOGRAPHY
2013 Stratford Blue Springs, MO 64014 (816) 224 9881

PhotoSource International
Pine Lake Farm
Osceola, WI 54020
Attn: Rohn Engh

Dear Rohn;

Upon my return to Kansas City, I reviewed the course materials and notes from your July 31st seminar in Minneapolis, and wanted to thank you for such an informative and interesting program.

After purchasing and studying your five part video series, and your book "Sell and Re-sell Your Photos", my initial reaction to your seminar brochure was to dismiss it as previously acquired information.

Something, however, told me that since I was going to be in Minneapolis on that date, why not go and see if I could learn something new.....in addition to finally meeting Rohn.

Well, Rohn, you've done it again! Once more I feel the value of the information gained, more than justifies the cost of the program. Thanks again.

Sincerely,

Bob Hollowell

Unabashed Workshop Review
By Michael Havelin

Last September I went to Charlotte, NC to attend Rohn Engh's How & Where to Sell Your Photos workshop.

I've known Rohn and his market services for photographers for about twenty years, and we've been in touch by mail and phone for at least eight. I'm even mentioned in his book. We finally met face to face. Rohn has been involved with stock photography for decades. His major focus (pardon the photo pun) is serving as a middleman between the small publishing markets and individual stock photographers.

His world-renown book, Sell and Re-Sell Your Photos, in print (with revisions) from Writer's Digest Books in Ohio since 1981, is probably the reference volume most read by photographers just entering the stock photo market.In a nutshell, the thrust of the seminar Engh gives is to show photographers how to find a subject specialty and how to market their resulting pictures specifically.

The trap for most photographers, says Engh, is that their marketing is not focused (there's that pun again). The plethora of markets available results in much wasted marketing effort. Narrow your sales contacts to people who want what you have and like to shoot. Another idea Engh emphasizes is to cultivate the photo buyer with an eye to future sales. If you sell to a buyer only once, you've missed the boat. Take the long view and become part of the publisher's resource file rather than just making the single sale.

Engh tried to demythologize the requirement of model releases. In his opinion, photos that educate or inform and that will be used in book or education markets do not need releases. When photographs will be used for advertising purposes however, releases are still the rule.

Another bit of good advice is to hire a tax person who understands the implications of producing intellectual property. Travel, auto expenses, camera equipment, house expenses... all are deductible to some degree. A good tax person is worth plenty. Ask around among other creative types in your area. Someone knows the ins and outs.

Is the seminar worth the money? For the newcomer to the stock field, Engh's seminar can teach you in one session what it normally takes years of rejection slips to learn. To find out when he'll be in your area or to register, contact him at:

PhotoSource International
Pine Lake Farm
Osceola, Wisconsin 54020
715-248-3800
FAX 248-7394
Email info@photosource.com
SHOOTER'S RAG- (ISSN 1058-2789) is published quarterly by
Havelin Communications, Inc. Executive, editorial and
advertising offices:

Havelin Communications, Inc.
PO Box 8509
Asheville, NC 28814
704-254-6700
FAX 704-258-9141