## PhotoRESEARCHER Newsletter for May 2004 ## 404 ISSN 1545-1275

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Key Words: Thievery | USA Today | Freelancer | Bankruptcy | White Mailers | Organizations | Free Photos | Marketing | Chinese | Legal Handbook | Ansel Adams |

NEWSWORDS: GETTY | PHOTOGRAPHIC SHOW | CHINESE | SPEED GRAPHIC | PHOTOS OF COFFINS | CRIME-SCENE | TUSCANY and ROME |

Welcome to PhotoRESEARCHER Newsletter, a free monthly newsletter from PhotoSource International. <http://www.photosource.com>

(If you do not wish to receive the PhotoRESEARCHER Newsletter, please see the instructions at the end of this newsletter.)

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ANNOUNCEMENT

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I hope you've found the PhotoRESEARCHER Newsletter interesting and helpful to you and your organization.

Shall we keep you on our mailing list? In order for you to continue to receive this 'closed-circuit' newsletter, we ask that you register (if you haven't already) for the researcher "ToolBar" at:

< http://wwww.photosource.com/bar >.

There is no charge to you for our services, nor for the PhotoRESEARCHER Newsletter. For your part we hope you will want to see how you can benefit by listing photoneeds in the PhotoDaily or PhotoLetter, and the PhotoSourceBANK photo search service.

The Photobuyer ToolBar provides you with a streamlined, easy, one-step method to locate hard-to-find images. It takes only 4-5 minutes to download to your computer. Once loaded, the ToolBar will appear on the top of your computer screen. When you need to find a photo, you can use the ToolBar to quickly and easily list a photo need in the PhotoDaily or PhotoLetter, or to search for a photo directly in the PhotoSourceBANK. (The PhotoSourceBANK lists over one and a half million keyword descriptions of photograph subject matter ranging from Inner Mongolia to St. Croix Falls, listed by photographers across the country and abroad. When you have to have a specific location, personality, animal, celebration, flower, museum, school, etc., the ToolBar is the way to find it. Try it out on a "test" search. You'll like it.

If you need any assistance in downloading the ToolBar, call our Webmaster, Jeff, at 1 800 624 0266 extn 22. Again, it's at < http://www.photosource.com/bar >.

Register for the ToolBar today, for streamlined photo search and to continue receiving the PhotoRESEARCHER Newsletter.

The answer will surprise you...

Who Are The Thieves?

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Once a year, it seems, a question about thievery on the Internet comes up. As I've written before -- thievery on the Web is certainly possible. With today's software capabilities, it's possible to 'res up' a 72 dpi image to 300 dpi with excellent results.

So, technically it's possible to "steal images" by capturing small images on the Web and increasing their resolution. In my book, sellphotos.com, I give some examples of misguided improper use of photos from the web.

One example: A commercial printing company executive used a previously published photo from the company's digital file for unauthorized use in a commercial brochure. The photographer took him to court. And rightly so. But the infraction was a mistake -- not outright thievery.

As we rush pell-mell along in the new Digital Age, of course some honest mistakes are going to be made. We're all entitled to a few of those.

NOT OUR PHOTOBUYERS

However, since the emphasis at PhotoSource International is on editorial stock photography, not studio pictures, not commercial stock photos, we should keep in mind just who we are apprehensively thinking may steal a photo. Our markets are books and magazines. And relax: photobuyers at book and magazine publishing houses don't steal photos.

Nor do commercial art directors. The negative fall-out would be too damaging. We need to examine whether we're putting too much worry into a concern that does not deserve it.

Want to read more of this article? Go to: http://www.photosource.com/researcher/cb35.html

The Getty Images Money Machine

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The popular daily newspaper, USA Today, recently published a copyrighted article (by Byron Acohido) about the top stock photography agency in the world, Getty Images. Although the article focused on tracing Getty's successful rise to the top of the industry, it revealed some interesting numbers.

First of all, let me reiterate my personal philosophy that I believe good stock photography is the result of a photographer's (amateur or pro) abiding interest in specific subject areas. For example, wildlife, medicine, education, children, aviation, sports, and so on. The resulting photographs have the opportunity to be both art and documentary. Eventually they may have historical significance and grow as an asset for a photographer's heirs. In the meantime, if the photographer finds matching markets for his or her interest areas, profits can be made.

In my opinion photographers should want to turn and run if a Getty recruiter asks them to be part of their freelancer team. Here's why.

I don't pretend to be an economics wizard, but in Pilgrim's Pride Elementary School, I was pretty good at arithmetic. I think you'll agree with me that the numbers presented in the USA Today article do not look pretty for freelancers.

They spin out like this.

The 2003 Getty Images gross revenue was $523.2 million, with net income of $64 million. (88% operating costs; 12% net profit). The author is quoted as saying 83% of Getty Images sales comes from freelancers. That's $434,256 ,000 in freelancer photos. Getty gives 40% of that to the freelancers. That's $173,702,400 .

Getty has 2,500 freelancers (contributors), according to the author. That's $69,480.96 annually to a freelancer, or $190.36 per day (365/yr.).

Running a stock photo business can get to be a marathon, and get to be expensive. Using Getty Image's own costs/net income ratio (88/12), that would reduce a freelancer's $69,480.96 gross down to $8,337.72 net annually, or $22.84 per day. But since freelancers are known to be frugal, and government RMA annual statement studies show entrepreneurs to be Spartan, let's lower the cost percentage (to 76%), and double the net income figure to 24% and make it $45.68 per day, ($5.75 per hour for an 8-hour day).

PRODUCING THE COMMODITY

To produce images, most costs are going to be eaten up in camera equipment, travel costs, insurance, lodging and meals.

But more importantly, as the author of the USA Today article points out, if you are a freelancer for Getty Images is art director-directed. To quote from the article, "Getty art directors research pop culture and current events to predict what kinds of images customers will want. Art directors advise 2,500 freelancers what to shoot. Freelancers shoot photos to fit ideas, and then send them to Getty."

Want to read more of this article? Go to: http://www.photosource.com/researcher/gen655.html

The Power of Fiduciary Funds in Bankruptcy Proceedings

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by Joel Hecker

As you probably know, when a company files for bankruptcy, attempts to collect outstanding amounts must be handled through the Bankruptcy Court. Any other collection efforts, including separate litigation, must cease (or technically be "stayed") pending the outcome of the bankruptcy proceeding.  If you are an unsecured creditor you will usually receive far less than your claim, if you receive anything at all, and it may take years before any money is paid.

Photo researchers and photographers often bill intermediaries instead of clients directly. Such intermediaries could be advertising agencies, production companies, or even representatives or agents. On occasion the client will have paid the intermediary who then files for bankruptcy, leaving the researcher or photographer without payment and often without recourse.

I have been successful in obtaining payment of funds due in these situations by insisting, when the contract is made, that all funds due to the photoresearcher or photographer (less any commissions or other monies that would be paid to the intermediary) were never meant to belong to the intermediary and are thus to be treated as fiduciary funds, obtained solely on behalf of the researcher or photographer.

Want to read more of this article? Go to: http://www.photosource.com/researcher/legal109.html

TRAVELERS ABROAD

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Photographers: We broadcast your foreign destinations along with contact information, departure date, length of stay, etc. Contact PhotoStockNotes (1 715 248-3800) at least two months in advance.

Photobuyers: Watch this column. For the e-mail address, phone or fax number of the traveling photographer, call the PhotoSource International office and ask for Bruce Swenson (1 800 624 0266). For an expansion of this list: www.photosource.com and press the Travelers Abroad button, to learn of past international destinations of our photographers.

Luca DAL BO

March 25 – April 5, 2004

New Zealand

April 6 – April 20, 2004

Australia

Juraj Kaman

April 5 - May 19, 2004

Morocco

Sudhir Banthia

April 16 – April 20, 2004

Ujjain, Indore, India

Anita Gilbert

April 16 – April 22, 2004

Paris

April 27 – April 25, 2004

Gotenburg, Sweden

Lee Snider

April 30 – May 8, 2004

Hong Kong

May 9 – May 30, 2004

China

Michael J. Trojan

May 2 – May 12, 2004

Italy

Edward L. Ewert

May 3 – May 17, 2004

Honduras

Josephine Bulbulian

May 7 – June 24, 2004

Morocco

July 9 – August 18, 2004

Switzerland

Susan Brannon

June 4 – June 22, 2004

Serbia, Kosovo (Italy)

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White Mailers

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Changes

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Each month we report to you, moves among, within and between: publishing houses, stock agencies, photo buyers, photo researchers, and agencies, design firms.

HAMILTON COLLECTION, former contact, address and phone: Sandy Onstad, Artist Recruitment, 4810 Executive Park Ct, Jacksonville, FL 32216, 1 904 279-1337; current contact, address and phone: Pam Reynolds, Artist Recruitment, 7018 AC Skinner Parkway, Jacksonville, FL 32256, 1 847 966-2770.

AMERICAN DEMOGRAPHICS, INC (PO Box 4949, Stamford, CT 06907) former contact and phone: Peter Krakow, Art Director, 1 607 273-6343; current contact and phone: Tammy Fernandez, Art Director, 1 212 204-1512.

PROFESSIONAL CAREER DEVELOPMENT INSTITUTE, former contact, address and phone: John Talbott, Creative Director, 3597 Pky Ln Ste 100, Norcross, GA 60092, 1 404 729-8400; current contact, address and phone: Lisa Gray, Marketing Manager, 30 Technology Parkway, Norcross, GA 30092, 1 770 729-8400.

FELDMAN & ASSOCIATES, former address: 1900 E Lake Ave, Glenview, IL 60025; current address: 211 Waukegan Rd Ste 200, Northfield, IL 60093.

PERLMAN WITHERS INC (305 E 46<sup>th</sup> St, New York, NY 10017) former company name: Perlman Withers Inc; current company name: BRUCE WITHERS GRAPHIC DESIGN.

PALM TREE HOLDINGS LITERARY SERVICES, former address: 334 Navesink River Rd, Red Bank, NJ 07701; current address: 110 Garfield Ave, Avon by the Sea, NJ 07717.

MUSIC EDUCATORS JOURNAL, former address: 1902 Association Dr, Reston, VA 22091; current contact and address: Adriane Darvishian, Director of Production, 1806 Robert Fulton Dr, Reston, VA 20191.

BUREAU OF LABOR STATISTICS – US DEPT OF LABOR, former address: 2 Mass Ave NE Room 3135, Washington, DC 20212; current address, phone and fax: 2 Massachusetts Ave, NE Suite 2135, Washington, DC 20212, 1 202 691-5717, 1 202 691-5745.

THE CREATIVE COMPANY (123 S Broad St, Mankato, MN 56002) former phone: 1 507 388-6277; current phone: 1 507 388-6273.

AMERICAN INSTITUTE OF PLANT ENGINEERS, former company name, contact and address: American Institute of Plant Engineers, Linda Niece, 8180 Corporate Park Dr Ste 305, Cincinnati, OH 45242; current company name, contact and address: ASSOCIATION FOR FACILITIES ENGINEERING, Gabby Jacobs, Communications Specialist, 8160 Corporate Park Dr Ste 125, Cincinnati, OH 45242.

GOLF WORLD (5520 Park Ave, Trumbull, CT 06611) Contact person is Terry Galvin, Editor. Former phone: 1 203 373-7000; current phone: 1 203 761-5328.

WHEAT LIFE, former address and phone: 109 E First, Ritzville, WA 99169, 1 509 659-0610; current address and phone: 2614 Oxford Circle, Cheney, WA 99004, 1 509 235-5465.

Those helpful acronyms. . .

Alphabet Soup

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by Pat Hunt

Do you ever feel like you are using secret code when talking about professional photography? Our business is peppered with abbreviations that begin to sound like a list of computer file names. Most of these acronyms stand for photographic trade organizations, formed to offer services of all kinds to aid the working pros, agents, clients, buyers and researchers.

EP, ASMP, APA, PPA, SAA, ASPP, PACA, CEPIC, NPPA, NANPA

The following lists some of the most well-known organizations, along with their websites, their mission statements, and basic services. If you have yet to join one of these organizations and are a working pro, you will find it valuable to peruse their websites and learn about all the assets available to you to help you run your business. These groups also offer networking and educational opportunities, along with pricing guidelines, business practices, help, and workshops. The Editorial Photographers website (www.editorialphotographers.com) offers even a longer list under "Trade Groups."

EP - Editorial Photographers:

"Editorial Photographers is a non-profit organization dedicated to the business of editorial photography. We maintain an Internet discussion forum, exchanging information on business practices, copyright and contract concerns. There are useful resources such as sample business forms and publisher contract reviews. Our mission is to educate photographers about business issues, and advocate fair contracts from publishers, and to find positive solutions to problems within the industry." www.editorialphoto.com is a source for free resources like price estimators, education, outreach, consulting, production and Stock Photo Basics.

ASMP - The American Society of Media Photographers:

"ASMP promotes photographers’ rights, educates them in better business practices, produces business publications, and helps buyers find photographers. ASMP promotes high standards and ethics, and is active in copyright, combating work-for-hire, providing legal advocacy and lobbying." www.asmp.org offers industry news, a gallery, education programs, business resources, legal resources, buyer resources, publications and a code of ethics.

APA - Advertising Photographers of America:

"APA serves to mentor, motivate, educate, and inspire. It offers seminars, and workshops, a newsgroup, business publications, and seminars. It is committed to preserving and enhancing the profession, and works toward resolving issues and problems in the industry." www.apanational.com promotes "advocacy, education and standards." You will find information about the membership, benefits, news and resources on the site.

PPA - Professional Photographers of America:

"PP of A is a worldwide association that exists to assist its more than 14,000 members in achieving their professional, artistic, and fraternal goals; to promote public awareness of the profession; and to advance the making of images in all of its disciplines as an art, a science and a visual recorder of history." www.ppa.com displays a list of business discounts, copyright advocacy, insurance, malpractice protection, competitions, studio management services, and certification.

SAA - StockArtistsAlliance:

"Founded in 2001, StockArtistsAlliance is a global not-for-profit trade association of photographers who produce images for Rights Managed licensing." It is now in its third year and it has many initiatives to improve the business practices for Rights Managed stock photographers. www.stockartistsalliance.org describes the current investigative reporting on royalty payments, a special program fostering better royalties with Workbookstock, and many other efforts.

ASPP - American Society of Picture Professionals:

"ASPP members are photographers, photo researchers, photo editors, stock agents, museum curators, librarians, historians, archivists, designers and writers. They work for major book publishers, national magazines, photo agencies, associations, government agencies, museums and libraries. They provide information on industry ethics, business practices, and offer networking and a Code of Fair Practice." www.aspp.com offers eNews, job postings, a gallery, a quarterly magazine, book reviews and helpful resources.

Want to read more of this article? Go to: http://www.photosource.com/researcher/sa32.html

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Need the answer to a stock photography question? At our website >www.photosource.com/board< you'll find our Bulletin Board, called "The Kracker Barrel." Check it out. Our staff answers marketing questions; fellow photographers offer their input and experience. The following is a typical exchange.

Tim-- You are on the right track. (Although a distinction to note is that Tom Carroll did not "sell" the image; he found the image for the market and charged a research fee.)

When you work for the U.S. government, whether you are building a bridge, landscaping a new park, or taking a photograph, you are working for the people. So, the reasoning is -- the people own the results. I'm surprised that more people have not come up with ways of selectively distributing the photos that are gathering dust in U.S. government archives. Tom Carroll's approach is certainly valid. And we'll no doubt see many mini-stock agencies like yours begin to use the advantages of the Internet to distribute public domain images that are available to the people for the asking.

Want to read more of this article? Go to: http://www.photosource.com/researcher/cb76.html

Finding The Specific Photo.

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Last-century marketing techniques are being phased out as photoresearchers are learning to use the new electronic tools available to them, leading to new directions in photo acquisition and delivery.

The needs of photobuyers are influenced by their awareness that they now have the technology to locate highly specific pictures. In the last century, photo researchers were excused for not locating a photo that fit all the ideal specifics. Everything was done by hand, with paper, film, and file folders. Photo search was cumbersome and slow. Everyone was under the same constraints. There wasn't enough time or they couldn't locate further resources. When they couldn't locate a specific image they figured they had "done their best," and the "second-best" or even "fifth-best" photo alternative was accepted.

Photography used in publications of the past reflect these inadequacies. Photo illustrations frequently resorted to generic images, in content and style. Today, in contrast, the advantages of our technological revolution make it possible to easily locate very specific and even obscure photos. We notice the increasing use of content-specific images in documentary films, coffee table photo books, biographies, textbooks, encyclopedias, you name it. The task of the stock business is to respond to what's happening in the field, in the new century. --RE

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"I look forward to each issue of PhotoStockNotes for the valuable contact information it provides. As a free lance photographer I’m continually in search of editor contacts and want lists. PhotoStockNotes provides this type of information and much more. I think your PhotoStockNotes newsletter is one of the many great services that PhotoSource International provides for both photographers and photobuyers. Please keep my subscription current. I don’t wont to miss a single issue!"

- Randy Hjelsand Photography, Photographer, Mt. Iron, MN

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NATIONAL GEOGRAPHIC CONCISE ATLAS OF THE WORLD.

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1.2 BILLION CHINESE CAN’T BE WRONG

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by Rohn Engh

When I wrote sellphotos.com, I wanted to share with readers my experience of successfully finding markets for my photos long distance from a rural setting in western Wisconsin. Now that long distance has expanded to China. The publisher notified me that a Chinese publisher had requested my book for publication, and last month I learned that the Chinese edition is off the presses. I have a souvenir copy on my desk but haven’t read it (being somewhat clueless at reading Chinese—Mandarin, in this case). If you’d be interested in getting a commemorative autographed copy of sellphotos.com in Chinese (!) write to PSI, Pine Lake Farm, 1910 35<sup>th</sup> Road, Osceola WI 54020 or phone 1 800 624 0266 extn 21. The Chinese edition is $20.00 plus $3.50 p&h. (English edition available at www.photosourcefolio.com, toll-free 877 464 6243; $19.99; or from Writer's Digest Books, F&W Publications, Inc., 1507 Dana Ave., Cincinnati OH 45207 800 289 0963)

LEGAL HANDBOOK FOR PHOTOGRAPHERS:

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ANSEL ADAMS: AN AUTOBIOGRAPHY,

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by Ansel Adams, with Mary Street Alinder. Little, Brown & Co., 6th printing 1995, $65, ISBN # 0-8212-1596-5, Copyright 1985, 400 pages, 277 photos. Written just before his death in 1984, this stunning coffee-table-sized volume is an autobiographical journey into the people, places, and periods that shaped Ansel Adams’ creative spirit and influential career. You'll learn how his early education, associations with other great artists, love of outdoors and the High Sierras, historical events, and more, influenced his development. More than a simple chronology of facts, Adams brought to textual print the same poetic insights he gave to photographic print. There’s also a $14 paperback version, but with only 16 photos. And Ansel Adams without his photos is like Pablo Picasso without his paintings – soul-less. –David Arnold & Gail Rutman

Watch for developments in the field of stock photography in PhotoResearcher's

PHOTOGRAPHY IN THE NEWS

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You'll be the first to know...

Note: If the URL is long, it may extend to two lines. In that case - clicking on it won't work. Instead, "copy and paste" the URL.

Getty Images profit doubles in first quarter. GETTY Images Inc. the No. 1 stock photography and images provider, on Thursday said its quarterly profit doubled as advertising spending recovered from a multiyear slump. http://www.forbes.com/business/manufacturing/newswire/2004/04/22/rtr1343557.html

Art Center Sarasota is currently accepting submissions for its 2004 Open Juried PHOTOGRAPHIC SHOW. The show, which attracts participation from photographers throughout Florida, is scheduled for June 15 through July 24 at the center, 707 N. Tamiami Trail. Area photographers are welcome to submit their photos for participation in the juried show.

http://www.heraldtribune.com/apps/pbcs.dll/article?AID=/20040423/COLUMNIST67/404230505

Contemporary CHINESE Photography and Video Between Past and Future: New Photography and Video from China, the first comprehensive look at the innovative photo and video art produced since the mid-1990s in China, will be presented jointly at the International Center of Photography and the Asia Society and Museum from June 11 to September 5, 2004.

http://news.amn.org/press.jsp?id=2170

When Joe Rosenthal of the Associated Press took his HISTORIC photo of U.S. Marines raising the American flag on Iwo Jima during World War II, Rosenthal was shooting with a 4 x 5 SPEED GRAPHIC at 1/400th of a second with the aperture of its 127 mm lens set at f16. He was using AGFA film.

http://www.ptreyeslight.com/columns/sparsely/sparsely0422_04.html

PHOTOS OF COFFINS continued for the first two years of the current Bush administration, from Ramstein and other bases. Then, on the eve of the Iraq invasion, word came from the Pentagon that other bases were to adopt the policy of making the arrival ceremonies off limits for photographers. http://www.washingtonpost.com/ac2/wp-dyn/A55816-2003Oct20?language=printer

A few weeks ago, local artist Erin Jennings discovered that the coffee that goes so well with cream and sugar may not be a match for her artwork. Jennings submitted samples of her work to be displayed at Republic Coffee on Madison through May 6th. Her 90-piece show, "Photo Exhibit A," included four series of landscapes and photography. Problems began when 40 of her graphically realistic CRIME-SCENE photos were mounted on the coffeehouse walls.

http://www.memphisflyer.com/content.asp?ArticleID=3&ID=5781

UN food agency launches 'Rice is Life' photography contest. With RICE feeding more than half the world's With rice feeding more than half the world's population and providing income for millions of rice processors and traders, the United Nations Food and Agriculture Organization (FAO) today launched a global photography contest as part of a year-long campaign to promote improved production and access to this vital crop.

http://www.un.org/apps/news/story.asp?NewsID=10488&Cr=rice&Cr1=

The Therapeutic Massage Center, 7 Way Road in Middlefield, is exhibiting Anthony Valerio's photography for the next two months. Anthony Valerio is the noted author of five books, including biographies of Bart Giamatti and Anita Garibaldi. He is pleased and honored to exhibit his photographs of TUSCANY and ROME at the Therapeutic Massage Center. "The office is a serene, healing place for me," he comments. "Much like the feeling I get when I see a (camera) shot that works."

http://www.towntimes.com/articles/2004/04/23/news/local_news/news19.txt

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PhotoRESEARCHER Newsletter is a free newsletter for photo researchers. It features carefully researched coverage of trends, methods and the latest information that can help you in your photo research. Feel free to forward this issue of the PhotoRESEARCHER Newsletter to fellow photo researcher friends.

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## PhotoRESEARCHER Newsletter monthly newsletter is produced by PhotoSource International, Rohn Engh, Director, who is solely responsible for its contents.

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