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PhotoRESEARCHER |
PhotoRESEARCHER Newsletter for January Week Five # 448E |
KEY WORDS: | Stock Photography Industry | Advertisement Photos | Commercial Photos | Art Director | Client | Social Issues | Graphic Design Houses | L ongevity | Freelancers | The Staples Co | Japan Airlines | Lightbox | NEWSWORDS: | They’re Free To Use | Copyright: Get It Right | The Bigger They Are | No Sad Photos Here | Oldtyme Photos | Good Promotion | Teeney Pics | Cover Mistake | Spy On Your House | New Angle | Gallery News | Welcome to PhotoRESEARCHER Newsletter, a weekly newsletter from PhotoDaily, PhotoSource International. Want to read back issues of PhotoResearcher Newsletter? http://www.photoresearchn To sign up for our photoRESEARCHER Newsletter, visit us online at: (If you do not wish to receive the PhotoRESEARCHER Newsletter, please
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A Primer on Stock Photo types…
Do You Know the Players?
Advance Notes : Who are the players in the stock photography industry ? The players, of course, are the photographers and the buyers – but there are two separate "games" they can play in, and the stock photos differ, depending on which game they're in.
To get a clear picture of the players and the games in the stock photo industry, take a magazine and tear out all the advertisement photos . The photos that are left, (remain) are what we call "editorial photography" [game 1]. The ads, are "commercial photography" [game 2].
Stock photography is used in both “games,” but with some big differences.
Most commercial photos are shot in studios or on contrived locations and conform to the wishes of several parties:
The client, the ad agency, the art director , and only slightly, the photographer.
Editorial photos, in contrast, meet the wishes of the editor of a magazine, web owner, book, or newspaper, and/or, a photo researcher, but first and foremost the photo meets the wishes of the photobuyer.
Commercial stock photos can be designed and produced by the photographer, but are still under the dictates of having to conform to "what sells." The photographer must gear the photos to fit into commercial clients' needs, trends in the industry, and to appeal to a wide, general audience. The resulting photos are often called generic images, because in many cases they can fit a variety of uses.
Editorial stock photos are produced by a different approach. Rather than conform to the commercial needs of a client , the editorial stock photographer follows his or her own interests, needs, and enjoyment, in photographing certain segments of life and culture. Examples: medicine and health, sports, social issues , travel, etc. The photographer then sells these photos to markets that use images in those specific subject areas.
Want to read more of this article? Go To http://www.photosource.com/researcher/sep014a.html
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Andy Long |
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Trials and tribulations of a typical travel photographer . . . By Jeremy Hoare, Travel Photographer, London Advance Notes : When faced with the nitty-gritty, how do you discipline yourself to “just do it,” as well as pace yourself?
First I put the images onto a lightbox, passing over each sheet of 36 exposures very quickly. This gives me the overall impression and lets me see the big picture. Then I go back over each sheet again, but slowly and looking for the frames with selling impact. What is that? I wish I knew for sure, but after a decade doing this I think I am beginning to understand what makes a picture sell. But then again, sell where? There are so many markets out there today. A look at the magazine racks in shops will tell you this, and they are the tip of the proverbial iceberg. Today, with selling pictures online, I have made sales into areas there is no way I would otherwise have been able to access or even know about: Hungary, Spain, France, Korea, China and even the USA are some, just since the start of 2004. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Editor’s Note: Want a reward after completing a difficult task? Sadly, however, I won’t be doing anything with those, because the Nixvue Vista 30GB portable hard drive I bought failed so spectacularly, losing the 250 pictures I'd already downloaded and erased from the CF cards. Besides the time spent taking the pictures (wangling my way into Japan Airlines Business Class lounge at Osaka, shooting Brisbane at night), this is a real potential loss of future income, of course. Want to read more of this article? Go To http://www.
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Gary Crabbe
Watch
for developments in the field of stock photography in
PhotoResearcher's Newsletter Note: If the URL is long, it may extend to two lines. In that case - clicking on it won't work. Instead, "copy and paste" the URL. THEY’RE FREE TO USE. Public-Domain Photographs Can Reduce Your Budget. - The U.S. government cannot own copyright, but even so, not all photographs on ".gov" and ".mil" sites are public domain. Commercial use of public-domain photos is restricted in ways that editorial use is not. You can learn more about these restrictions here. http://rising.blackstar.com/public-domain-photographs-can-be-a-source-of-revenue.html COPYRIGHT: GET IT RIGHT. Debate begins on copyright - BAPLA's chairman, Paul Brown from Mary Evans Picture Library, welcomed the consultation process as a chance to contribute to the copyright debate by addressing issues facing the photographic industry and suggesting ways forward, particularly those benefiting image creators. http://www.bjphoto.co.uk/public/showPage.html?page=686066 THE BIGGER THEY ARE. Getty Images 'up for sale' The stock photography and video giant Getty Images is up for sale and could be bought by private equity firms according to reports. Getty Images dominates the stock photography market and has been, for years, aggressively acquiring rivals both on and offline. http://www.guardian.co.uk/media/2008/jan/21/mediabusiness NO SAD PHOTOS HERE. FotoNation Demonstrates "SmileCheck" Technology for Digital Cameras & Camera Phones - SmileCheck enables a new type of picture taking mode called "Smile Shutter" in digital cameras. Once the camera's trigger button is depressed, the shutter is not engaged until smiles are detected on all faces within the frame, ensuring photos with all smiles. http://www.creativepro.com/story/news/26280.html OLDTYME PHOTOS. Flickr brings tagging to vintage images - Scores of gorgeous historic photos showed up on Flickr this week, and the public is busy tagging them in an effort to bring new context to the collection. The labeling is part of a pilot project by the U.S. Library of Congress. http://www.news.com/Flickr-brings-tagging-to-vintage-images/2100-1025_3-6226687.html?tag=item GOOD PROMOTION. If you are a freelance researcher, –-Use Your Website As A Marketing Tool; An Interview With Veteran Shooter Gil Smith. http://shutterbug.com/columns/business_trends/1007business/ TEENEY PICS. Photobucket Goes Mobile - Photobucket has launched a mobile version of its free photo-sharing and online gallery service. It runs on Web-enabled mobile devices such as cell phones. http://www.popphoto.com/photonews/5013/photobucket-goes-mobile.html COVER MISTAKE. Golfweek Fires Editor Over 'Noose' Cover - William P. Kupper Jr., said in a statement. "We were trying to convey the controversial issue with a strong and provocative graphic image. It is now obvious that the overall reaction to our cover deeply offended many people. For that, we are deeply apologetic." http://www.foliomag.com/2008/golfweek-fires-editor-over-noose-cover SPY ON YOUR HOUSE. You can see your house from space Through a cooperative agreement with the U.S. Geologic Survey, the state Department of Conservation and Natural Resources' PAMAP, high-resolution, aerial photography will be included on Google Earth, free of charge, at www.earth.google.com. http://www.pennlive.com/sports/patriotnews/index.ssf?/base/ NEW ANGLE. Entrepreneur Revolutionizes Florida Gold Coast Aerial Photography By Using a Remote Controlled Helicopter The remote controlled helicopters used by Birds Eye are able to hover at close range, providing photographs from otherwise unobtainable angles. http://prweb.com/releases/2008/1/prweb637611.htm GALLERY NEWS. Newport students create panoroma for floating art gallery - Over a dozen panoramic photographic artworks produced by graduates of the University of Wales, Newport will feature in a state-of-the-art floating art gallery onboard P&O Cruises' new super-liner Ventura. http://www.ephotozine.com/article/Newport-students-create-panoroma-for-floating-art-gallery
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PhotoRESEARCHER Newsletter monthly newsletter is produced
by PhotoDaily, PhotoSource International, Rohn Engh, Director,
who is solely responsible for its contents. PhotoSource International |
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