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YOUR BULLS EYE PHOTOSBecome known for “your Brand” and sales will soar...
A photobuyer is searching for a photo of an American sycamore tree (Platanus occidentalis; common name: buttonwood tree). The photo should be in summer or early fall. People should be in the picture, adult men only.
Get used to it.
The old adage, "once you've seen a tree, you've seen 'em all,” doesn't work anymore. Photobuyers are no longer satisfied with catalog shots of trees. For this research project, for example, your image will have to complement the message of the text. In this case the picture is for a textbook about the New York Stock Exchange, which is said to have been formed by a group of brokers who held their founding meeting under a “buttonwood tree” (sycamore) in lower Manhattan on Wall Street in 1792 .
Photobuyers in the 80's and 90's weren't picky-picky. They were usually satisfied with "something nearly on-target," because readers didn't expect on-target illustrations. They were hard to come byl. Besides, a decade ago the methods available to try to locate a highly-specific picture were labor-intensive and costly. Today, photobuyers are more selective. They know they can tap easily into highly specialized collections of photos, thanks to the Internet. If you don't have the exact picture they need, the Internet will quickly find someone for them who does.
This photobuyer looking for a picture of Platanus occidentalis, may need such a picture just once. If you have this picture and the photobuyer can find you, as a tree specialist, on the Internet, you've made the sale!
Since the Internet offers access to thousands of picture suppliers, with files totaling millions of images, you might surmise that to stand a chance to compete your marketing approach should be to take pictures of everything in sight, and enter them onto a website of your own. Big mistake.
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