| Front Page News |
|||||
|
Where to find them? I need some shoelaces. Despite the ease of consumer shopping these days, finding essential items is not so easy. Take the case of the lowly shoelace. You can’t do without them. And you need white ones for your sneakers, not black, not plaid, nor leather. You don’t feel like walking half a mile through a Wal-Mart. On-line shopping on the Internet would cost you three times the actual price when you add in the shipping. And gas prices make a special trip to the Dollar Store prohibitive.I can’t suggest an easy way out of this dilemma, and it’s interesting that the same parallel holds true for the photo researchers looking for an essential picture for their publishing project. But on this latter issue I can offer a solution. Like on a shoe, ‘any ol’ shoelace won’t do. For the researcher, that “just right” picture can turn a B-minus layout into an A-plus. The savior in this case is the search facilities on the Internet. Like the improvements in cell phones over the last two years, ‘search’ on the Internet has improved also. Using a text search, rather than a picture search is the simplest answer for the weary photo researcher. “But are researchers using text to find pictures?” you might ask. Not all of them, because not all of them are aware of this fairly recent search method. But the successful researchers are finding out about the benefits of this method, and growing numbers are climbing on board. realize this method. The top search engines these days seem to be Google, Yahoo and MSN. On your website, if you enter several words, even sentences or phrases, that these search engines can pick up in their frequent ‘web crawls’ of the Internet, your pictures and essential details will be indexed. In other words, you’ll be ‘cataloged’ like a reference book, just like in your local library. You and your picture description will be identified. And you’ll be found. Though each search engine will invite you to apply for a search (it’s free), you don’t have to. Like the census taker, they trace you down –in this case, about every three to six months, depending on their workload. If you don’t have a website, or you want double protection, place your descriptions on the PhotoSourceBANK at Photosource International. The web crawlers will index your personal website but also the PSI website, giving you double protection. More importantly, the photo researchers tend to opt for easy shopping by adding the word –photosource-to their search description, which directs their search to the major image database, the PhotoSourceBANK. As for shoelaces, however, I don’t have an easy answer for you. –RE |
|||||
|
|||||