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…and now you can Sell To Both MarketsA reader wrote:
You say in your book, "Sell & Resell..." that one should specialize in certain areas. That sounds good. What if right now in my stock file I have all sorts of generalized photography? Should I market those to many types of markets, or should I just start shooting material for specific markets, and forget about marketing what I have?
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You can sell both your general pics as well as your specialties. Here's how.
In my book, "Sell & ReSell Your Photos," in Chapters 2 and 3, I show you how to determine what your marketing strength areas actually are. These are the areas you should specialize in (you may have two or several major areas). Thanks to your great interest in those areas, you're no doubt quite knowledgeable in those fields, or subject areas, and speak the language of buyers who focus on those areas, whether astronomy, nursing, hang gliding, etc.
Yes, this is where you should start specializing. Photobuyers focused on that subject matter will be happy to learn you have a deep selection of photos in their particular feature area. Other photographers won't have coverage as deep. The buyers would rather shop with you, with your many photos of and familiarity with the subject area, rather than have to contact several different photographers who might each have just a few pictures.
As for your other pictures that are all across the board, as they say in the design shops, you are in luck. The Internet has introduced a new way of marketing these general pictures. List your photos in a text-based website such as<http://www.photosource.com/bank>, the PhotoSourceBANK. There, if you enter in highly specific keywords, photobuyers will find that one specific picture they are looking for. In other words, don't list "bird," or "woodpecker," but "pileated woodpecker in winter."
Increasing numbers of photobuyers are turning to a database like the PhotoSourceBANK, and its sister website, PhotoSourceFOLIO, or the print directory, the PhotoSourceBOOK. These photo search resources save them time, when looking for the source of a highly specific picture. Good luck! For information on all of these marketing tools, go to ________________.
Rohn Engh is director of PhotoSource International and publisher of PhotoStockNotes. Pine Lake Farm, 1910 35th Road, Osceola, WI 54020 USA. E-mail: firstname.lastname@example.org . Fax: 1 715 248 7394. Web site: http://www.photosource.com.