Are You Building Something From Nothing?
Where does a stock photography business come from? Actually, since there's no textbook or college course on how to enter and survive in a stock photography business, it is your own creation. Like making a photograph or creating a painting, it comes from inside of you. All you need to keep it going is your desire and your skills. Unless you have purchased someone else's business, a photo marketing business is something you build piece by piece.A good example of something from nothing is the radio commercial. (See box.)
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Before August, 1922, radio listeners never heard the phrase, "And now a word from our sponsor..." Direct advertisement was prohibited by law. Radio station WEAF in New York aired the first commercial in the history of radio in August, 1922. It was for an apartment complex in the suburbs of New York. H.M. Blackwell, a representative of the apartment complex, Queensboro Corporation, talked for 10 minutes about the advantages of living in the suburbs.
Blackwell talked about the apartments without mentioning anything about the rates. He only mentioned the Queensboro Corporation once by name.
A whole industry was built (announcers, jingles, account executives, technicians) when the need for radio commercials blossomed.
Before PhotoSource International pioneered the first photographer marketletter, the PhotoLetter, in 1976, there was no marketletter notifying photographers of the photo needs of photo editors, sent (via U.S. Mail) to photographer subscribers. Today, that marketletter industry has blossomed, improved, and has catapulted to speedy electronic delivery.
It may seem like a daunting task for you, to start building a stock photo collection and to market those photos to photobuyers who need images that match your photography interest areas. Welcome to the task. Join the ranks of entrepreneurs who have built new pathways to success in their interest areas. -RE
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