Our book, Sell & ReSell Your Photos, has been a popular desktop reference for stock photographers since 1981.
Many working stock photographers today can trace their beginning back to when they acquired their first copy of Sell & ReSell Your Photos.
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We present here an excerpt from Chapter IV.
Getting Started. "Many will come, but few are chosen." Will you be one of the chosen? Since 1981, when I published the first edition of this book, many photographers have benefited by it, and write to tell me they are now well-established in the editorial stock photography field. What's their secret? Why have they been chosen?
The Four-Weekend Action Plan
Throughout this book, I emphasize the importance
of analyzing your personal photographic marketing strength/areas and
then determining which markets need your kind of pictures. These invaluable
assessments alone are an insurance policy against failure when you
get started in your photo-marketing operation. Taking the time to
pinpoint your PMS/A and research a sound Market List is fundamental
to the success of your operation. If you skip this process or give
it only short shrift, your photo-marketing prospects will be shaky.
Take action. Announce your plan to family, relatives, colleagues, and friends. Enlist their help, but fly solo if they attempt to dissuade you from your plan.
Clear out a room, or partition off part of one, and set up a desk, chair, lamp, computer, scanner, filing cabinet and FAX when possible. (Consult the Yellow Pages for used-furniture bargains.) Tack a sign above your desk, "____________ Photo Illustrations."
Order your supplies: Magnifying glass (loupe), Personalized stationery, Mailing envelopes, Plastic sleeves, Labels, Slide view, files, Rubber stamps, Business checks, Simplified bookkeeping system, Recordkeeping system, Subscriptions to business periodicals.
Determine your areas of strong marketing potential and areas of poor marketing potential. Photo marketing is a business. Success comes when you eliminate the barriers and pitfalls that prevent you from succeeding (failure avoidance). Discover your personal photo-marketing strengths (who you are photographically).
Whether you have 500 or 5,000 images: Catalog your slides (transparencies). Catalog your prints (B&W and color). Organize your computer disks.
Reread "First, Find Yourself," at the beginning of Chapter 3. Fine-tune your PMS/A (Figure 3-2).
Reread Chapter 2, "What Pictures Sell and Resell?"
Why compete with an army or photographers in the commercial stock photography area when you possess channels of knowledge, and access to select areas, that specific photobuyers are already looking for? Spend the weekend in your local library and compile your own Market List -- a list of markets tailored to your photographic strengths. Take along the directories list in Chapter 3. Request photo guidelines from each of the markets on your list.
Reread all of Chapter 3, "Finding Your Corner of the Market." Fine-tune your Market List (Figure 3-3).
All of your supplies are in. Set up a simple recordkeeping system (nothing elaborate) to note what you send out, to whom, and what sells. Validate your Market List. Confirm spellings. Make address corrections. Verify current contacts' names. Mail out your first shipments.
Read Chapter 14, "Working Smart."
Read Chapter 16, "Your Stock Photo Business: a Mini Tax Shelter."
From here-on-out, make it a habit to work in your new home office on a routine daily basis, for one hour or ten hours, whatever fits your work style, life-style, and income projections.
Read your business and marketing periodicals, and expand your knowledge a little each day. Learn what others are doing; attend specialized workshops and seminars. Listen to business and marketing cassette tapes in your downtime (driving to and from work, in the darkroom, etc.). Incorporate elements of such information as they apply to you.
You are now on your way. Depending on the size of your stock file, you'll have many published pictures (and deposited checks) to your credit, by the time you're ready to celebrate your first anniversary.
Breaking through the roadblocks. "Put 20% to the Problem and 80% to the Solution."
Order book at Amazon.com.Another book by Rohn Engh for your interest: sellphotos.com.
Rohn Engh PhotoSource International
Pine Lake Farm, 1910 35th Rd Osceola, WI 54020
1 800 624 0266 Fax: 248 3800 email@example.com